Dogged Savvy takes a research-oriented approach to Federal Government Sales. We will spend more time then is typically allotted to identify who in the Federal Government is currently in need of your product and/or service and then work with you and your staff to implement a sales and marketing campaign designed specifically for this target market.

In our experience too many firms spend too much time marketing to too many agencies and departments when in fact they should do a bit more up-front research and thereby increase their chance of success per interaction. Rather then chasing our tail at every possible sale we pre-qualify our leads to maximize your results.

Elements of these campaigns can combine the following but all are unique
to each client ::

Pipeline development focused on opportunity-specific
information such as ::

• Description of Opportunity
• Dollar amount of opportunity
• Type of contract vehicle anticipated
• Significant dates - i.e. RFQ, Pre-proposal Conferences,
RFP, Award.
• Competitor Overview
• Incumbent Overview
• Agency/Department infrastructure and
organizational structure
• Primary Points of Contact for the specific opportunity,
agency/department funding and agency/department
oversight
• Technology Requirements for successful win
• Etc.

Mailings - of limited use for services companies but often
beneficial if done in a focused manner for product companies
Trade shows
Agency or Department specific Training/Seminars sponsored by
Dogged Savvy or one of our partners at which our clients speaks
Teaming arrangements with Prime/Sub Contractors
Entrée into mentor/protege programs
Entrée into the SBA 8(a) program if applicable
Utilization of Hub Zone primes
Training for client staff on the Federal Sales Process
Development of Sales and Marketing literature
specific to the Federal Sector

Want to know more? Please call us at 202-595-1801 (Washington, DC), 415-294-5260 (San Francisco, CA) or email at worksmart@doggedsavvy.com to discuss the specifics of your situation.